Barça Kitchen, the first blaugrana home delivery food service
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FC Barcelona is venturing into the food delivery sector with the creation of Barça Kitchen, the first on-demand cuisine service with a Barça twist. The project is being launched in partnership with Rappi, the leading home delivery company in Latin America and the Official Delivery Partner of FC Barcelona.
The Rappi app now features a menu inspired by the FC Barcelona universe, available any day of the week, and of course, at special times like match days. The options include the 125th Anniversary Burger, the Masia Chicken Sandwich, and Barça Nachos, with the possibility of adding a Catalan touch with some allioli sauce, which isn't usually available in Latin America.
The menu is available to users in Mexico City, one of the largest cities in the world with over 9 million inhabitants, and in six other Mexican cities, namely Monterrey, Guadalajara, Toluca, Saltillo, Puebla, and Mérida.
It is all part of the partnership agreement between Rappi and FC Barcelona, which aims to provide unique, innovative experiences to Barça fans, with the goal of building an authentic and long-lasting emotional connection with the Latin American audience, which is so famously passionate about all things football.
The deal with Rappi is thus making an active contribution to the growth and expansion of FC Barcelona in Latin America, a region with major commercial potential for the club. It also further consolidates the Barça name as a benchmark for sports sponsorships with companies across diverse sectors.
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